Mirror Group Launches New 3am Celebrity Gossip Site
The Mirror Group, a decade ago, introduced the 3am Girls to revolutionise showbiz reporting in newspapers. Now the new 3am site will bring readers the latest in celebrity gossip and scandal online

LONDON, ENGLAND, August 20, 2009 /24-7PressRelease/ -- The Mirror Group has announced the upcoming launch of 3am.co.uk, a new, standalone site based on the Mirror newspaper column of the same name, revealing the latest celebrity gossip.

3am takes the world famous 3am recipe of gossip, exclusives, and attitude-laden fun-poking at the world of celebs - and for the first time delivers it to a whole new audience via a brand new bespoke website.

"In 2000, 3am made everything that had gone before it in newspapers look tired and boring. Here was a fresh new attitude in reporting showbiz and the genre has never been the same since," said Richard Wallace, editor of the Daily Mirror. "Now we've done it again - this time online. 3am.co.uk is innovative, clever, funny and brilliantly designed. We believe it will grow to become a must bookmark for highly engaged audiences wanting the very best in celebrity news and comment. And we believe the commercial opportunities in having such an audience are very exciting."

The website promises a unique voice in the world of celebrity news and celebrity gossip.

Fans will be able to vote celebrities up or down from the A-List to the Z-List.

They'll also be able to pass judgment on whether outfits are working or not, if the right person was booted off the X-Factor, and, of course, who is winning in the Katie Price / Peter Andre PR battle.

Instant breaking news will be delivered via "bleats" from the site's trademark wicked sheep.

And a special dynamic 3am.co.uk calendar will mean readers never again miss the unmissable. Like, for instance, the date Kate Moss's latest Topshop range hits stores.

Showbiz fans in a hurry will be able to get their 3am.co.uk fix in double quick time, by using the site's groundbreaking "3am-in-a-flash" feature.

3am.co.uk editor Isabel Mohan said: "3am.co.uk will be breaking stories, pumping out gossip and keeping users updated on scandal, but it's the voice of the site that will keep them coming back time and time again."

The site has been developed over the last six months and will be supported by a full marketing campaign including in-paper support, TV, promotions and giveaways.

The new 3am site from The Mirror launches on the 18th August.

Press Release Contact Information:

Rupert Smith
Mirror Group
Senior Press Officer
One Canada Square, Canary Wharf
London, England
United Kingdom E14 5AP
Voice: 020 7293 2885
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