Isurus Market Research Releases Research-Based Recommendations for Achieving Growth in Services Businesses
New research for marketing and selling Services offerings.

ANDOVER, MA, June 30, 2011 /24-7PressRelease/ -- Isurus, a leading B2B market research provider, today announced new findings for companies focused on achieving growth from their Services businesses. Isurus' research across a range of industries points to common missteps, and provides clear recommendations for avoiding or solving these issues.

"One of the clear themes in our research is a lack of focus in the services portfolio. When companies build their services portfolio by reacting to isolated needs or customer requests, it leads to a range of services that aren't focused around a broader strategy for the services business, and aren't necessarily in line with a broader market opportunity. We've worked with a number of business services/BPO providers to guide them through a process of assessing market needs, understanding where they are a credible player or not, and ultimately prioritizing their services portfolio."--Jeana McNeil, Vice President

Read the full article.

Press Release Contact Information:

Jeana McNeil
Isurus Market Research
Vice President
204 Andover Street
Andover, MA
USA 01810
Voice: 978-409-2850
Website: Visit Our Website